Showhomes Franchise Company, LLC and its affiliated franchise locations (“Showhomes,” “we,” “our,” or “us”) operate the website located at www.showhomes.com (the “Site”). We are committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, with whom we share it, and your choices regarding your information.

By using our Site, you agree to the collection and use of information in accordance with this policy. If you do not agree with its terms, please do not use the Site.

1. Information We Collect

1.1 Information You Provide Directly

We collect information you voluntarily provide when you:

• Submit a contact or service inquiry form
• Request a consultation or home staging estimate
• Submit a franchise inquiry or request a franchise disclosure document
• Subscribe to our newsletter or marketing communications
• Communicate with us by email, phone, or chat

The types of personal information collected in these contexts may include:

• Full name and contact details (email address, phone number, mailing address)
• Property details (address, property type, approximate square footage)
• Real estate professional credentials or license number (if applicable)
• Financial background information submitted in connection with franchise inquiries
• Any other information you choose to include in your communications

1.2 Information Collected Automatically

When you visit our Site, we and our third-party service providers automatically collect certain technical and usage data, including:

• IP address and approximate geographic location
• Browser type, version, and operating system
• Pages viewed, time spent on pages, and navigation paths
• Referring website or search query
• Device identifiers and screen resolution

This information is collected using cookies, web beacons, pixels, and similar tracking technologies. See Section 5 (Cookies) for more detail.

1.3 Information From Third Parties

We may receive information about you from third parties such as real estate listing platforms, franchise referral networks, social media platforms (if you interact with our pages), and analytics providers. We may combine this information with other data we hold about you.

2. How We Use Your Information

We use the personal information we collect for the following purposes:

• To respond to inquiries and provide requested services or consultations
• To evaluate and process franchise applications and inquiries
• To communicate with you about appointments, quotes, and service updates
• To send you marketing communications, newsletters, and promotional offers (with your consent where required by law)
• To improve our Site, services, and marketing efforts through analytics
• To comply with legal obligations and protect our legal rights
• To detect, investigate, and prevent fraud or security incidents
• To facilitate referrals between Showhomes corporate and independently owned franchise locations

We do not use your information to make automated decisions that produce significant legal effects without human involvement.

3. How We Share Your Information

3.1 Franchise Network

Showhomes operates as a franchise system. Information you submit through the Site — including service inquiries and contact details — may be shared with the independently owned and operated Showhomes franchise location(s) serving your geographic area for the purpose of fulfilling your request.

3.2 Service Providers

We work with trusted third-party vendors who perform services on our behalf, including website hosting, email delivery, CRM management, analytics, and marketing automation. These providers are permitted to use your information only to perform services for us and are required to maintain appropriate confidentiality.

3.3 Legal and Safety Disclosures

We may disclose your information when required by law, regulation, or legal process; when necessary to protect the rights, property, or safety of Showhomes, our franchisees, or others; or in connection with any merger, acquisition, or sale of company assets, in which case we will notify you of any change in ownership or use of your information.

3.4 No Sale of Personal Information

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

4. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law. Inquiry and lead data is typically retained for up to three (3) years. Franchise application data may be retained for up to seven (7) years in accordance with applicable franchise disclosure regulations. You may request deletion of your data at any time, subject to legal retention requirements.

5. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to enhance functionality, analyze usage, and support marketing efforts. The types of cookies we use include:

• Essential Cookies: Required for the Site to function properly (session management, form security)
• Analytics Cookies: Used to understand how visitors interact with the Site (e.g., Google Analytics)
• Marketing Cookies: Used to deliver relevant advertising and track campaign performance

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that disabling certain cookies may affect the functionality of our Site. You may also opt out of Google Analytics at https://tools.google.com/dlpage/gaoptout.

6. Your Rights and Choices

Depending on your location, you may have the following rights with respect to your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information, subject to our retention obligations
• Opt-Out of Marketing: Unsubscribe from marketing emails at any time using the unsubscribe link in any email, or by contacting us directly
• Data Portability: Receive your data in a structured, commonly used format (where applicable)

To exercise any of these rights, contact us at privacy@showhomes.com or by mail at the address listed in Section 12. We will respond within the timeframe required by applicable law.

7. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), including the right to know about the categories of personal information collected about you, the right to opt out of the “sale” or “sharing” of personal information, and the right to non-discrimination for exercising your rights.

We do not sell or share personal information as defined under the CCPA. To submit a rights request as a California resident, contact us at privacy@showhomes.com. We do not discriminate against users who exercise their privacy rights.

8. Children’s Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 13, we will take prompt steps to delete it. If you believe a child has provided us with personal information, please contact us at privacy@showhomes.com.

9. Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security. We encourage you to use strong passwords and to be cautious about the information you share online.

10. SMS / Text Messaging

10.1 Consent to Receive SMS Messages

By providing your mobile phone number and opting in through any of the methods described below, you expressly consent to receive recurring automated text messages (SMS/MMS) from Showhomes Franchise Company, LLC and/or the applicable Showhomes franchise location at the number provided. Opt-in methods include:

• Web form: Checking the SMS consent checkbox on any Showhomes web form or landing page
• Text opt-in: Texting a designated keyword (such as START or JOIN) to a Showhomes short code or long code number
• Verbal/offline consent: Providing oral or written consent to a Showhomes representative or franchise location, which will be recorded in our CRM system

These messages may include:

• Appointment confirmations and reminders
• Service updates and follow-ups related to your home staging inquiry
• Promotional offers and marketing communications

Consent to receive SMS messages is not a condition of purchasing any service. Message frequency will vary based on your interactions with us and any applicable franchise location.

10.2 Message and Data Rates

Message and data rates may apply depending on your mobile carrier and plan. Showhomes is not responsible for any charges imposed by your wireless carrier in connection with SMS messages.

10.3 How to Opt Out

You may opt out of SMS communications at any time by replying STOP to any message you receive from us. After opting out, you will receive one final confirmation message and no further SMS messages will be sent, unless you re-subscribe. To opt back in, reply START or submit a new consent through our website.

You may also opt out by contacting us at privacy@showhomes.com or by calling the applicable Showhomes franchise location directly.

10.4 Help

For assistance, reply HELP to any SMS message or contact us at privacy@showhomes.com. Supported carriers include, but are not limited to, AT&T, T-Mobile, Verizon, Sprint, Boost Mobile, and U.S. Cellular. Showhomes is not liable for delayed or undelivered messages.

10.5 Mobile Phone Number Data

Your mobile phone number will be used solely for the purposes described in this section and will not be sold or transferred to third parties for their own marketing use. It may be shared with SMS platform service providers acting on our behalf solely to facilitate message delivery.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. For material changes, we will provide more prominent notice, such as a notification on our homepage. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Showhomes Franchise Company, LLC

Attn: Privacy Officer

Email: privacy@showhomes.com

Website: www.showhomes.com