In 1986, as housing inventories and foreclosures skyrocketed, Showhomes' founders pioneered an inventive way to convert the downturn into a lucrative venture. They launched Showhomes of America, a turnkey service to furnish, decorate and manage vacant homes so they would show better and command higher market prices for their owners. The concept proved so successful that, within a year, PHH Homequity—the nation's largest corporate relocation company and parent of Coldwell Banker, ERA and Century 21—established an alliance with Showhomes and opened 14 offices nationwide. In 1994, the company decided to franchise its unique business model to create opportunity for more rapid growth and market penetration.
Added revenue for franchise owners
In 2004, a group of seasoned real estate investors and business leaders purchased Showhomes and adjusted the business model. Up to this point, modest fees from home managers were the only revenue stream for franchise owners. Recognizing the value that Showhomes delivers to homeowners, the company revamped its fee structure to align homeowner fees with the value added. A success fee—paid by the homeowner at closing—now rewards the accelerated sales and higher market values that Showhomes delivers.
Our clients' success is our success
Now, with 22 franchises in more than 14 states, Showhomes has helped sell more than $8 billion in residential real estate since 1986.